Building desire. Scaling relevance.

GLOBAL APPAREL DESIGN EXECUTIVE | BRAND VISION | DRIVING COMMERCIAL GROWTH

Sophie von Bargen is a global apparel design executive with more than 20 years of experience shaping brand vision, building high-performing creative organizations, and developing commercially successful product across women’s, children’s, accessories, and non-apparel categories.

Her career spans luxury and mass retail, with leadership roles at Old Navy, Marc Jacobs, Urban Outfitters, and high-level design positions at Gap and Tommy Hilfiger. Sophie combines creative direction with consumer insight and business strategy, and has led the adoption of AI visualization, 3D design, and enterprise PLM tools to improve product development and speed to market.

Most recently, as Vice President and Head of Women’s Design at Old Navy, she led design for a $3.6 billion business that achieved $140 million in year-over-year growth and $380 million in growth over two years.

Creative direction becomes powerful when it changes what the customer wants, and what the business can become.

IMPACT
$3.6B / WOMEN’S BUSINESS

Reenergizing women’s design—and the business followed.

Led design for Old Navy Women’s, contributing to $140M in year-over-year growth and $380M versus two years prior. Reframed denim through new fits and faster trend response, then built occasion dresses into a new end use.

  • ASSORTMENT STRATEGY

  • DENIM INNOVATION

  • NEW FITS

INNOVATION
Moving product creation from samples to systems.

Scaled AI visualization and CLO 3D to sharpen design intent, reduce sampling, and speed trend capsules. Represented design in enterprise PLM selection and built new operating models across functions.

  • DIGITAL CREATION

  • OPERATING MODEL

  • TRANSFORMATION

MARKET EXPANSION
Turning product instinct into category leadership.

Expanded opportunities - building on earlier work that helped women’s wovens and dresses reach No. 1 and doubled dresses in three years, led launch of expanded end use through Occasionwear assortment.

  • CONSUMER INSIGHT

  • CATEGORY GROWTH

  • TEAM LEADERSHIP